Trusted by Top DTC Brands & Operators
Ashvin Melwani CMO, Obvi
"Ryan has outdone himself with this Guide; the templates are extraordinarily detailed. The Workbook is bursting with value you'll keep coming back to. After consuming this Guide, you will 100% understand Landing Pages better than you do now. Don't sleep on this!"
Ryan Doney Co-Founder, Pagedeck
"The workbook is incredibly detailed and grounded in proven principles, and the templates make it easy to get up and running fast with a high degree of confidence of success. It’s quickly become one of my go-to resources."
Joshua Somerville, Co-Founder, Farsiight
"Can't believe the value in this course. I've spent significantly more on a landing page just for design only, which isn't backed by any conversion strategy. It's really refreshing how Ryan simplifies the whole process with all of the prompts in content blocks and easy to follow videos. I have so much more confidence in building a landing page that's backed by previously ran successful tests. Can't wait to report back on results! Thanks Ryan, this is awesome."
Ashvin Melwani
CMO, Obvi
"Ryan has outdone himself with this Guide; the templates are extraordinarily detailed. The Workbook is bursting with value you'll keep coming back to. After consuming this Guide, you will 100% understand Landing Pages better than you do now. Don't sleep on this!"
Ryan Doney
Co-Founder, Pagedeck
"The workbook is incredibly detailed and grounded in proven principles, and the templates make it easy to get up and running fast with a high degree of confidence of success. It’s quickly become one of my go-to resources."
Joshua Somerville
Co-Founder, Farsiight
"Can't believe the value in this course. I've spent significantly more on a landing page just for design only, which isn't backed by any conversion strategy. It's really refreshing how Ryan simplifies the whole process with all of the prompts in content blocks and easy to follow videos. I have so much more confidence in building a landing page that's backed by previously ran successful tests. Can't wait to report back on results! Thanks Ryan, this is awesome."
Denis Grigas
Senior Strategist, Acceler8
"The Templates are a masterclass in copy strategy alone. But the biggest value for me is the time we save from research to testing. What used to take us weeks now takes us days. We've shifted more focus to testing and optimizing and feel like we now have a structured approach to Landing Pages."
Denis Grigas
Senior Strategist, Acceler8
"The Templates are a masterclass in copy strategy alone. But the biggest value for me is the time we save from research to testing. What used to take us weeks now takes us days. We've shifted more focus to testing and optimizing and feel like we now have a structured approach to Landing Pages."
Tried, Tested, and Proven
I‘ve distilled everything I’ve learned of Landing Pages and CRO over the past 7 years, working with brands like Magic Mind, The Nori Press, Pique Life, Pestie, and 8 Sheep Organics, into a comprehensive Guide designed specifically for Brand Operators looking to inject proven-systems into their business to rapidly create, test, and optimize Landing Pages.
Introducing The Business Owner’s Guide to
Mastering Landing Pages.
I‘ve distilled everything I’ve learned after one year of operating my Landing Page Agency, working with brands like Magic Mind, The Nori Press, Pique Life, Pestie, and 8 Sheep Organics, into a compact guide designed specifically for business owners looking to inject proven-systems into their business to rapidly create, test, and optimize Landing Pages.
How The Landing Page OS is Different
Operating System, Not A Template
After spending years and a questionable amount money testing different courses, I was frustrated with the lack of foundational direction and cohesiveness between formulating messaging and designing an LP for conversion.
Templates and copy prompts are as good as your understanding of your customer's pain points, desired outcomes, and aspirational benefits. Having your core messaging pillars developed can be a waste of work if you don't know how and where to use them.
A full-encompassing package that teaches foundational Landing Page knowledge and builds your core messaging pillars using data, proven design layouts and copy prompts, and critical CRO training to make impactful optimization decisions.
As far as I can tell, there is no other resource for primary operators like this for Landing Pages.
I created this Guide to satisfy my own itch.
Conversion-Proven LP Layouts
Conversion-Proven LP Layouts
Detailed Sales Copy Formulas
ChatGPT Research Training
CRO + Split Test Training
Frequently Asked Questions
Q. Who will benefit the most from this Landing Page Guide?
The Elle P Academy Landing Page Guide is ideal for small business owners, startup founders, and digital marketers seeking a deep dive into creating effective landing pages without outsourcing. It's tailored for those who want to master the art of conversion-focused pages through a hands-on, practical approach, backed by proven frameworks and expertise.
Q. Why do I need to test Landing Pages?
Unlike general websites, Landing Pages eliminate distractions, precisely targeting your audience's needs and interests based on the ad they clicked. This focus significantly increases the likelihood of converting visitors into customers, making your ad spend more efficient and maximizing your ROI.
Like creative, it's best to test multiple lay out styles to find which works best with your audience and for your Brand. I explain in the Guide when and where to use each template to remove the guess work.
Q. What will I learn in this Guide?
I walk you through from start to finish how to create and test you new landing page temapltes.
Drawing from years of hands-on experience, this guide reveals the methodologies I've employed to turn visitors into paying customers at scale.
You'll learn how to develop strategic messaging, design structure principles, psychological triggers, and split testing tactics that collectively form a robust framework for landing page optimization.
This guide is not just about theory; it's a practical toolkit to boost your marketing efforts, designed for immediate application and long-term success.
Q. How does the Elle P Academy Landing Page Guide differ from other resources available online?
Unlike generic templates and guides, the Elle P Academy Landing Page Guide is a culmination of a decade's expertise in digital marketing and hands-on experience with direct-to-consumer brands. It's not just a guide; it's a comprehensive system combining mobile and desktop templates, detailed copy prompts, and a workbook to craft your messaging pillars. This blend of practical tools and strategic insight sets it apart as a superior, all-encompassing resource for creating high-converting landing pages.
Q. Can I use the templates and workbook if I’m new to digital marketing and design?
Absolutely! Our guide and templates are designed with both beginners and seasoned marketers in mind. Even if you're new to digital marketing or design, you'll find the templates intuitive and the workbook insightful. Plus, the copy prompts guide you on exactly what to write in each section, making the process seamless and educational.
Q. I'm used to seeing these courses cost over $1,000 - why is yours so cheap?
My primary mission with "The Business Owner's Guide to Mastering Landing Pages" is to democratize access to high-level marketing strategies, ensuring that effective landing page tactics aren't gatekept behind steep price tags.
I believe in empowering entrepreneurs and small businesses to compete on a level playing field, without the financial burden often associated with premium courses.
While others may charge upwards of $1,000, I've priced this guide to be accessible to those who stand to benefit the most—business owners eager to harness the full potential of their digital presence without breaking the bank.
Q. Okay, but is it still worth $499?
This Guide is your shortcut to success.
With over 100 hours dedicated to curating and presenting the most effective strategies and tools, this guide offers invaluable resources that bypass the trial and error typically involved in landing page optimization.
Agencies cost between $2,500 - $10,000 for 1 page with no CRO.
With this Guide, your getting 5 different page templates, plus the systems and direction to curate them for your Brand.
This isn't just another course; it's an actionable system designed for continuous application, providing you with a strategic advantage that pays dividends well beyond its price.
Q. What ongoing support does Elle P Academy provide post-purchase?
Post-purchase, you'll have access to our dedicated support for any queries related to the guide. Plus, I frequently update your resources to reflect the latest trends and best practices in digital marketing, ensuring you're always equipped with the most current and effective strategies.
You get lifetime access to all future iterations of my core 5 templates - I am actively Partnering with Brands in 3-month partnerships building and testing pages. You will benefit from my learnings.
Q. Can you just do this for me?
I partner with one brand at a time. I do not have a team and I handle everything myself:
Research → Copy → Design → Implementation → Split Testing → Reporting. I am ultra-selective with who I work with for this reason.
I also offer coaching sessions. One-time or recurring. 1-hour to deep dive into strategy and planning.
Find a time in my calendar and we can:
a) Find out if we're a good fit.
b) Decide which Partnership works best.
Book a call here →Q. What if I don't have a Figma Account?
Don't sweat it. You can create an Account for free to access and edit your files.
Q. What If I have no idea how to use Figma?
You don't need to! I've created these templates so my Grandmother can use them. It's as smple as pasting in your copy, clicking a button to upload your media, and swapping colors and typography to match your branding.
Th Full Guide includes a video overview lesson on how to do all of this (it's super easy).
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